Why Learn Google Ads / PPC / SEM in Company Environment?
Google Ads / PPC / SEM Training Courses Institute in Lahore
What is SEM / PPC / Google Ads?
- SEM – Search Engine Marketing
- PPC – Pay Per Click
- Google Ads – Marketing Ads by Google
is all about marketing your business or brand through the search engine. The most famous search engines of today are Google, Bing, and Yahoo. You list your brand in the search engine so the user can search and engage with your business.
it’s a marketing ads term. Its, stand for pay per click, and it means when someone clicks on ads, you have to pay an amount which you have set for your ads. Like, if you have set 0.10$ for your advertisements and when a user clicks on your ads and navigate through your business it cost you 0.10$ for one click.
Google.com is a giant search engine all know. It lists the website in its search, but it also provides ads services to list the sites and businesses in search engine through ads.
Where Google Ads Stand in SERP?
It all depends on many factors that where will your ads will get the feature. Placement of your ads mostly depends on:
- Your low cost of the bid
- Competition on that keyword on which you are trying to run ads
- Your ads setting is not up to the mark
But if you have fixed all these points correctly and well. There is a high probability that your ads will show up on to the first page.
How do Google Ads Work?
Google ads work on the engagement of the user. If user engaging with your ads and following your business through it. You will see the higher placement of ads copy in search engine. The more optimized ads you make, the more it will perform well in google search.
Importance of PPC Google Ads in Digital Marketing?
Listing of business or website in google search happens with two things, SEO and SEM. SEO is the way through which you rank your business higher on google search. It requires times and patience like a minimum of 3 to 4 months to show up on the first page if rightly done so.
SEM is about making ads. Other than this, Google ads are a part of it. Indeed Google ads play a significant role in the digital marketing business.
- It generates business with quick turnaround time.
- It captures the right audience
- It promotes your business at less cost
How can PPC Google Ads Boost a Business?
As mentioned above, ads are mean to promote the business to the right audience. Almost everyone searches through google, so it’s a vast market and promoting your business through this Market can add a real boost to your business. Google ads give you so much option to track the right people and target them with your ads and navigate them to your business.
How do I become a Google Ads Expert?
You can learn it through proper guidance and learning.
Moreover you can be expert of Google ads by setting up different ads copy, testing all with a different setting, targeting each to a diverse audience and other experiments.
In short, you have to do practical and experiment with your learnings.
What Qualification Required to Learn PPC Google Ads?
No such academic qualification is required to learn PPC Google ads. With basic internet knowledge and Google search, you can learn it well.
== Who can Join the Training ==
|Everyone who want to Earn Online||Un-Employed B.Com Pass boys / girls||Management Students|
|School Teachers||Sales Exective||Digital Marketers|
|Bloggers||Matric Students||Under Matric Students|
|MBA Marketing Students||Marketing Managers||Lawyers|
|IT Students||IT Professionals||Business Owners|
|College Teachers||Sales Managers||HR Employees|
|Teachers||MBA Students||Web Designers|
|SEO Link Builders||Marketing Students||Marketing Consultants|
|System Administrators/South||System Analysts||SEO Beginners|
|Web Developers||Doctors||Marketing Assistants|
Are PPC Google Ads Jobs available in Market?
Yes, with a good range of number. Google ads job is a quality job to do. You can do it for your own business, for client work, for a company job or giving your service on freelancing platforms. It’s all depends on you how you pursue your career.